This post is from a suggested group
Personal Hygiene Market — Baby Care & Child Hygiene: Safety and Premiumization
Baby care hygiene remains a resilient pillar of the Personal Hygiene Market, with demand for gentle baby washes, diapers, wet wipes, and skincare products sustained by birth rates and parental preference for safer formulations. Parents increasingly pay premiums for hypoallergenic, fragrance-free, and dermatologically tested lines, alongside biodegradable diapers and plant-based wipes. Brand trust, pediatrician recommendations and certification claims (dermatologist-tested, hypoallergenic) heavily influence purchase decisions.
Premiumization trends see parents adopting subscription diaper services, specialist skin-care serums for infants, and eco-friendly disposable options. Retailers respond with multi-pack value offers, bundle promotions and educational content on baby skin health. Growth also comes from emerging-market urbanisation where rising disposable incomes and modern retail penetration raise volume and premium-tier adoption.
FAQs
Top products? Diapers, baby wipes, gentle washes and lotions.
Driver? Safety perceptions and pediatric endorsements.
